Need of Fashion Industry in India

The Fashion styles has rich heritage in the Indian economy by providing direct employment to an estimated 45 million people , contributing 5 percent of GDP and accounting for 13 percent of gross domestic earnings. The fashion sector contributes 14 percent of the value – additional in the manufacturing sector. The fashion industry is unique from other fields of manufacturing in that it is ruled largely by the same intention as its end product: change. What defines the fashion industry is largely based on the functions of the individuals who comprise it—designers, stores, factory workers, seam stresses, tailors, technically skilled embroiderers, the press, publicists, salespersons, fit models, runway models, couture models, textile manufacturers, pattern makers, and sketch artists. In simplest terms, the fashion industry could be described as the business of making clothes, but that would omit the important distinction between fashion and apparel. Apparel is functional clothing, one of humanity basic needs, but fashion incorporates its prejudices of style, individual taste, and cultural evolution.

We the NAF organization have taken an initiative to conduct a Survey Regarding the Fashion Industry and we are formally inviting all you beautiful ladies to be part of it. This survey will help us understand the current scenario of the fashion industry. On a larger scale, fashion is important because it represents our history and helps to tell the story of the world.  Fashion also contributes to a person’s confidence and self-esteem on a daily basis. As a way to express personality and style, fashion plays a role in the lives of most people since it helps them fit in or stand out from the crowd.

Fashion is an aesthetic expression, at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions. China, Bangladesh, Vietnam, and India are four of the largest garment exporters in the world. While all four countries have a well-developed garment industry, each has a unique business climate that may be more or less suitable for your manufacturing needs.


Need for Fashion Industry Globally

Consumers generally consider the global fashion industry to be the retail sale of apparel around the world. However, the industry, as a business, is much broader and includes not only clothing, footwear, and accessories, but the natural textiles and man-made fabrics from which they are produced, as well as manufacturing, importing and exporting, marketing and promotion, wholesale distribution, retail, and branding. The global fashion industry is dependent on ever-changing trends that keep consumers, driven by the need to wear the latest, buying. However, this means that goods have a short shelf life, requiring manufacturers, designers, and retailers to meet tight production schedules and distribution deadlines.


Handloom in Fashion Industry

Sustainability, as a trend, is big in fashion across the globe. The Handloom sector plays a very important role in the country’s economy. This sector contributes nearly 19% of the total cloth produced in the country and also adds substantially to export earnings. The element of art and craft present in Indian handlooms makes it a potential sector for the upper segments of market domestic as well as global. Handloom forms a unique part of the generational legacy and showcases the richness and diversity of our country and the artistry of the weavers. Handlooms have many things to do with the fashion industry. Our aim of merging the fashion industry with the handloom industry can be profitable to both parties. Certain other industries like the textile industry, agriculture sector, and weavers community also get benefit out of it.

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